Posts Tagged ‘Sales Teams’


Rapid transformations in the tech arena have revolutionized the business landscape as well. From consumers and service providers to business leaders and decision makers, every crucial entity in the sales process is knowledgeable and well-informed today.

There’s no denying the fact that every business is different and each of them has their distinctive styles of working. Irrespective of their sizes, businesses are embracing direct sales and marketing for their ventures.

So, what is it that’s driving them towards doing that? Craig Raucher surely has an answer.

Defining direct sales

Before unraveling the direct sales tips and strategies, it will be important to define the concept. Direct marketing and sales refer to the act of selling services and products directly from storefronts. Intermediaries or 3rd party agents aren’t present in the entire process.

Direct sales trends, techniques, and styles have considerably changed over time. Look back into the past, and you will find sales strategies such as door-to-door, brochure distribution, telemarketing, and catalog distribution.

The present trends

If you take a look at the current market scenario, direct marketing and sales are popular even today. Almost every business today has a distinctive online presence which promotes direct connections and access amongst consumers.

Customers can make direct purchases from their favorite stores without paying additional charges. While this particular trend is drawing in more customers, businesses are also getting monetary and non-monetary benefits.

Tips to follow

With years of extensive experience in the sales and marketing arena, Craig Raucher can offer Direct Sales & Marketing Tips to numerous clients in the transportation and freight handling sector.


Craig Raucher has been a sales management professional for more than 30 years. Over the course of his career, he has had experience as a director of sales, general manager, and vice president, accumulating knowledge of sales as well as team development. Sales management professionals like Craig Raucher can improve the productivity of their teams with the following leadership practices.

1. Leaders hire talented teams: Many prosperous sales professionals seek to hire excellent talent from the beginning, even if it means the initial cost will be higher than desired. Team leaders who hire highly qualified candidates spend less time and resources on training, and have more reliable options when it comes to delegating team responsibility.

2. Leaders motivate creatively: Sales managers who rely solely on work deadlines and performance metrics in order to keep a sales team motivated are missing an opportunity. To drive motivation, managers can try strategies such as celebrating small victories and encouraging creativity when developing sales tactics.

3. Leaders communicate consistently: An excellent sales manager understands the best way to communicate with team members. Showing consistency with your management style and having a predictable review process will help make team members feel more secure, making them more productive.