Posts Tagged ‘sales and strategic planning’

A top contributor of sales and revenue growth at companies such as Corporate Express Delivery Systems and DHL Airways, Craig Raucher also served as the senior vice president and general manager at Total Freight Solutions Global. With a varied business career, Craig Raucher has gained experience in areas ranging from administration and operation to sales and strategic planning.

Most often implemented when a business has encountered issues in its performance or procedures, strategic planning can be an important element of a company’s long-term success. Before beginning the process, the business should honestly examine itself in regard to its competitors, its own competencies, and the market as a whole. By doing so, it can identify which areas need the most work and which are performing at or near expectations, thereby allowing it to best prioritize goals.

From there, the business should articulate its mission and objectives, and determine which steps it needs to take to achieve them. The planning stage, or the tactical segment, also needs to consider any costs and time associated with the necessary adjustments. Remember that it is easier to adjust a plan before it is implemented than it is to adjust it afterward. After putting the plan into practice, continually review it to determine its effectiveness and which areas, if any, need to be refined.