Craig Raucher – Sales And Marketing Need To Work Hand In Hand

Posted: July 25, 2017 in Business, Craig Raucher, Sales
Tags: , ,

What is the difference between marketing and sales? These are entirely two different functions and require a different set of skills. For the successful running of business, these two concepts require to work simultaneously. Integration of those two processes are essential, and the roles become more prominent with the growth of the organisation. Craig Raucher will help you in all kind of sales techniques.

Concept of deals

Any business deals with products or services. It is the responsibility of sales department to sell those things. They develop relations with customers. They look at opportunities, overcome obstacles, negotiate terms and conditions and devise ways for fulfilling the orders of customers. The department entrusted with selling always lays emphasis on meeting targets weekly, monthly and quarterly. If they are not focused on the now and there, then there would be no revenue generation.

Marketing concept

The primary objective of retailing is to develop an understanding of marketplace from the perspective of customer and assisting the business to be in that desired place in future. The retailing department is involved with planning, analysis, product development, packaging and distribution. Merchandising researchers, promotion managers, pricing experts and customer service representatives make up this department.

Key to success is balance

Without marketing efforts, you would not be able to follow up anything because you will not have any leads. Without effective selling strategies, your closing numbers will be depressing. So both these departments require to act together to realise the objectives. Craig Raucher Sales and Marketing concepts are explained in the website. If you are working in a company which do not have both the departments, then hire an expert to assist you in that particular area.

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