Craig Raucher Has Given A New Dimension To The Direct Marketing Tactics

Posted: May 3, 2017 in Business, Business Strategy, Craig Raucher, Entrepreneurship, Marketing
Tags: , , ,

The business executive was found holding the reins of several large-scale enterprises. His involvement with cargo handling and the shipping industry spans over a period of thirty years. The period was largely responsible for shaping his unique approach to sales and marketing. The Craig Raucher Strategic Marketing has found an esteemed place in the business terminology. But what is so special about Raucher’s sales and marketing tactics? The legendary executive has highlighted the importance of direct marketing.

Understand the concept

It is important that you understand the significance of direct marketing. In the course of direct sales and marketing, you don’t sell a product in the traditional stores, but you find yourself a niche away from the traditionally relevant stores. Similarly, when it comes to marketing a service, you don’t depend on the traditional stores. Instead, you resort to telemarketing, brochure, and catalog distribution for the purpose of selling your service.

Reach out to your clients directly

The marketing method emphasizes the role of individual interaction, as you reach out to a person with the idea that you are offering for sale. In this way, the Craig Raucher upholds the importance of the direct sales and marketing tactics, where you understand the nature of the market demographic, and initiate your sales campaign based on that. The preponderance and popularity of online sales, during the last few years, justify the importance of the direct marketing techniques. Raucher proposes that as a marketer, you should use video conferencing and video chat methods for reaching out to your targeted clientele base.

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