Glimpse Into Craig Raucher – Leadership Skills for Successful Marketing Professional

Posted: November 22, 2016 in Business, Craig Raucher, Entrepreneurship, Leadership



A manager working in the executive position needs to have in-depth knowledge of the business procedures. Only then, he can guide the undertaking to scale a new level of excellence. In this context, you will be interested to note the approach of Craig Raucher – Leadership Skills for Successful Marketing Professional. Raucher, who happens to be a business strategist harps the importance of leadership. With the right kind of leadership, it is possible to attain significant growth and development. As a matter of fact, Raucher, by his example has shown how to increase the lead by more than one-hundred and eighty million USD.


A major contribution

Raucher was a part of the Corporate Express Delivery System. He played an important part in increasing the total revenue. As a result, the profit count went escalating by a margin of nineteen percent. Here again, the leadership skill of the business strategist made a big difference. The company, under his leadership, saw the creation of a special team that only catered to the sales and marketing needs. The team involved the support of six directors, and there were as many as seventy representatives.


Established the golden standards

Raucher was at the helm of affairs. But it is interesting to observe how he led the entire sales force to victory. He highlighted the need for staying united and connected. He motivated them, by his own example. Most importantly, he realized the need for constant communication. Right from team building to motivating the unit creatively and doing away with blocks that come in the way of successful communication, Raucher has been instrumental in implementing productivity-enhancing leadership practices.


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