Marketing Practices for Startup Companies

Posted: October 1, 2015 in Business, Craig Raucher, Entrepreneurship
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Craig Raucher is a New York-based business professional with experience in marketing, finance, and management. Previous to his employment with large freight companies like TFS Global, Craig Raucher accepted a position developing marketing and sales campaigns for startup freight company Skynet Worldwide Express. Because startup companies often do not have the budget of large businesses, they must develop creative strategies for promoting themselves. The following tips offer startup companies several ideas for marketing in a business’ early stages.

1. Determine a specific audience: Define the particular demographic that would be interested in your product or service. This will not only narrow a seemingly unlimited pool of marketing options but also decrease the likelihood that you will alienate customers by appealing to too broad of an audience.

2. Use social media to your advantage: Modern startups can benefit from familiarity with popular social media platforms such as Twitter, Facebook, and Instagram. Maintaining a web presence shows potential clients that you are established and offers them an opportunity to engage with you while learning more about your product.

3. Never miss an opportunity: Take advantage of unexpected chances to market your business. Keep business cards with you at all times and be confident in communicating the value of your product or service, even when caught off-guard.

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