Archive for October, 2015

A management and sales professional within the shipping and transportation industry, Craig Raucher has worked in an executive capacity for companies that ship freight via rail, ocean, and air. Outside of work, Craig Raucher is the commissioner of the Brooklyn/Staten Island Athletic Basketball League, and he has participated in pickup basketball games with friends twice a week since 1985. When scoring points, basketball players frequently use the following types of shots to put the ball into the hoop.

Jump shot: Players can attempt a jump shot in most game circumstances, including while the player is moving and while covered by the opposing team’s defense. A jump shot, usually made some distance from the hoop, is performed when a player jumps upward with both feet, aligns his elbow with the hoop, and shoots the ball into the basket at an arc.

Lay-up: A lay-up is typically used when a player nears the basket and is not crowded by the opposing team’s defense. To shoot a lay-up, a player dribbles to the side of a basket and propels himself upward using one foot before shooting the ball off the backboard and into the hoop.

Free throw: Free throws are unimpeded shots made when a foul is called on the opposing team. The player who was fouled stands above the free throw line and bends at the knees, releasing the ball from both hands as he comes up on his toes.


Craig Raucher has been a sales management professional for more than 30 years. Over the course of his career, he has had experience as a director of sales, general manager, and vice president, accumulating knowledge of sales as well as team development. Sales management professionals like Craig Raucher can improve the productivity of their teams with the following leadership practices.

1. Leaders hire talented teams: Many prosperous sales professionals seek to hire excellent talent from the beginning, even if it means the initial cost will be higher than desired. Team leaders who hire highly qualified candidates spend less time and resources on training, and have more reliable options when it comes to delegating team responsibility.

2. Leaders motivate creatively: Sales managers who rely solely on work deadlines and performance metrics in order to keep a sales team motivated are missing an opportunity. To drive motivation, managers can try strategies such as celebrating small victories and encouraging creativity when developing sales tactics.

3. Leaders communicate consistently: An excellent sales manager understands the best way to communicate with team members. Showing consistency with your management style and having a predictable review process will help make team members feel more secure, making them more productive.

Craig Raucher is a New York-based business professional with experience in marketing, finance, and management. Previous to his employment with large freight companies like TFS Global, Craig Raucher accepted a position developing marketing and sales campaigns for startup freight company Skynet Worldwide Express. Because startup companies often do not have the budget of large businesses, they must develop creative strategies for promoting themselves. The following tips offer startup companies several ideas for marketing in a business’ early stages.

1. Determine a specific audience: Define the particular demographic that would be interested in your product or service. This will not only narrow a seemingly unlimited pool of marketing options but also decrease the likelihood that you will alienate customers by appealing to too broad of an audience.

2. Use social media to your advantage: Modern startups can benefit from familiarity with popular social media platforms such as Twitter, Facebook, and Instagram. Maintaining a web presence shows potential clients that you are established and offers them an opportunity to engage with you while learning more about your product.

3. Never miss an opportunity: Take advantage of unexpected chances to market your business. Keep business cards with you at all times and be confident in communicating the value of your product or service, even when caught off-guard.