Archive for June, 2015

Most recently the senior vice president of general management at Total Freight Solutions, Craig Raucher has extensive experience in the freight industry, with time at companies like Corporate Express Delivery Systems and Skynet Worldwide Express. Accomplishments at Total Freight Solutions include establishing and uniting a number of operating divisions and increasing revenue to $57 million from the start-up stage. Personally, Craig Raucher made sales in excess of $17 million while also developing a strong sales team.

A good sales department can mean the difference between a relatively stagnant company and a truly successful company. One element is to set the business apart from the first contact. Whether sales are initiated online, over the phone, or face-to-face, the process should be approached with a clear and interesting point of view and context. For example, by setting a frame of reference for the product or service, the salesperson allows the potential customer to immediately grasp what makes the business different from others in the industry.

Additionally, focus on dialogue. While presentations have a time and place in the business world, effective sales thrive on creating a conversation between the salesperson and the potential customer. Showing the customer how the business can respond at a moment’s notice – and addressing any questions immediately – is more likely to stand out than a more static slideshow.


Craig Raucher began his transportation career working for DHL Airways, a premier logistics company. Now referred to as DHL Worldwide Express, the company’s earnings increased dramatically when Craig Raucher came on board as the director of development. The transportation executive not only opened offices in 14 countries throughout the world, but also built the revenue of the transportation giant from a quarter of a million dollars to approximately $60 million in only seven years.

Logistics services may span several areas, including air freight, road and rail shipments, ocean freight, and supply chain management. These logistics services relate to the movement of goods and services for warehousing and distribution. Many functions go into logistics planning, all which may involve the transport, inventory, and storage of products and raw materials.

In the simplest terms, logistics pertains to managing a stream of resources from one point to the next. Resources can be defined as foods, liquids, machines, information, or materials. Because logistics companies typically have clients all over the world, the firms usually facilitate the importing and exporting of goods.